What’s in the carts of Costco shoppers around the country? A new report from CouponBirds.com uses social media to find out the most popular Costco products in each state.
- The coupon aggregation site looked at 50 popular hashtags and posts on social media about Costco products to find the 30 most discussed items as of March 2024.
- They used the number of comments about each item, along with Google trends data, to rank the products by popularity.
The research reveals:
(Check out the full list of each state’s most popular products here)
- Overall, the most popular item is Goodles Cheddy Mac White Cheddar Shells. It’s the most popular for shoppers in four states - Georgia, Mississippi, New York and Ohio.
- No other items are the most popular in four states, but several tie in three states. Trident Fish Sticks are most popular in Massachusetts, Virginia and Washington.
- Reese’s Dipped Animal Crackers win in Kentucky, Montana and Nebraska.
- General Mills Morning Summit Cereal tops the list in Missouri, Pennsylvania and Texas
- Kirkland Prosecco, their brand of bubbly, is the most popular in Arizona, California and Illinois.
- The majority of Costco’s most popular products - 19 of the 30 - are their own Kirkland brand.
- Alaskans love their Kirkland Premium Paper Towels, while Floridians and those in Maryland are fans of Kirkland Three Berry Blend.
- In Vermont and New Hampshire, they love Kirkland Fresh Berries, while South Carolina and Colorado rave about Kirkland Maple Syrup.
- Kirkland Leggings are most popular in New Mexico, and in New Jersey, it’s Kirkland Signature Stretch Tite Plastic Food Wrap.
- Connecticut and Hawaii both have the Woozoo Globe Fan as their most popular Costco item.
- Kansas, Arkansas, North Carolina and Louisiana shoppers didn’t post enough on social media to be included and three states don’t have a Costco of their own yet - Rhode Island, West Virginia and Wyoming.
Source: Food and Wine